Research Area: Electronic marketing in tourism

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Research on the measurement and management of co-created destination brand values in off- and on-line environments is still in its infancy. Thus, the goal of this research area is to model and measure Customer Based Brand Equity and co-creation dynamics at the level of destinations, thus, to further develop this emerging new marketing paradigm. A further focus lies on the estimation of the degree of marketing leverage in off- and online channels in the e-CRM and Web 2.0 environment.


e-marketing effectiveness, customer based destination brand equity modelling



Name of Researcher

Prof. Matthias Fuchs

MSc. Kai Kronenberg

Research Projects in this field


Reference List

Chekalina, T., Fuchs, M. & Lexhagen, M. (2013): Determinants of the Co-Created Destination Experience: An Empirical Validation from Sweden, Kozak, M., Andreu, L.; Gnoth, J., Lebe S. & Fyall, A. (eds.), Tourism Marketing: On Both Sides of the Counter, Cambridge Scholars Publishing, Newcastle Upon Tyne, 57-79.

Chekalina, T., Lexhagen, M. & Fuchs, M. (2013): Understanding the Value-In-Use of the Multi-Segment Destination: A Summer Season Case of the Åre Mountain Resort, in Kozak, M. (ed). 5th Advances in Tourism Marketing (ATMC) Conference Marketing Space and Place: Shifting Tourist Flows; Algarve, Portugal, 2-4 Oct. 365-371.

Chekalina, T., Fuchs, M. & Lexhagen, M. (2014): A-Value Creation Perspective on the Customer-based Brand Equity Model for Tourism Destinations – A Case from Sweden, Finnish Journal of Tourism Research, 10(1): 7-23

Fuchs, M., Chekalina, T. & Lexhagen, M. (2011): Destination Brand Equity Modelling and Measurement – A Summer Tourism Case from Sweden, In: Tsiotsou, R. H. & Goldsmith, R.E (eds.), Strategic Marketing in Tourism Services, Emerald Group Publishing Limited, Bingley West Yorkshire, pp: 95-116.

Fuchs, M. & Zanker, M. (2012): Multi-criteria Ratings for Recommender Systems: An Empirical Analysis in the Tourism Domain, In: Huemer, C. & Lop, P (eds.) E-Commerce and Web Technologies, Lecture Notes in Business Information Processing (LNBIP), Springer, Heidelberg, London, 123(3): 100-111.

Fuchs, M., Chekalina, T., Höpken, W., & Lexhagen, M. (2014): Value-Co Creation Modelling for Big Data Analytics – The Destination Management Information System Are, In Budeanu, A., Möckel, M. & Gimothy, S. (eds.). The Value of Tourism, Copenhagen Business School, 2-4 Oct., p. 36-37.

Jannach, D., Zanker, M. & Fuchs, M. (2014): Leveraging multi-criteria customer feedback for satisfaction analysis and improved recommendations. Journal of Information Technology and Tourism, 14 (2): 119-149.

Kronenberg, K., Fuchs, M. & Salman, Kh. (2013): Economic Effects of Advertising – A Swedish Destination Study of International Tourists. paper presented atAdvanced Research Workshop in Tourism Economics, Coimbra, Portugal, June 6-7.

Sidali, K. L., Fuchs, M. & Spiller, A. (2012): The Effect of Electronic Reviews on Consumer Behaviour – An Explorative Study from Agro-Tourism, In: Sigala, M., Gretzel, U. & Vangelis, R. (eds.), Web 2.0 in Travel, Tourism and Hospitality: Theory, Practices and Cases, Ashgate Publishing Ltd., Surrey, 239-253.