Research Area: Electronic marketing in tourism

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Description of this research area

Research on the measurement and management of co-created destination brand values in off- and on-line environments is still in its infancy. Thus, the goal of this research area is to model and measure Customer Based Brand Equity and co-creation dynamics at the level of destinations, thus, to further develop this emerging new marketing paradigm. A further focus lies on the estimation of the degree of marketing leverage in off- and online channels in the e-CRM and Web 2.0 environment.


e-marketing effectiveness, customer based destination brand equity modelling




Prof. Dr. Matthias Fuchs

MSc. Kai Kronenberg

Research projects in this research area

Customer based innovation in tourism (CBIT)

Publications published by this institute characterizing this research area

Chekalina, T., Fuchs, M. & Lexhagen, M. (2013): Determinants of the Co-Created Destination Experience: An Empirical Validation from Sweden, Kozak, M., Andreu, L.; Gnoth, J., Lebe S. & Fyall, A. (eds.), Tourism Marketing: On Both Sides of the Counter, Cambridge Scholars Publishing, Newcastle Upon Tyne, 57-79.

Chekalina, T., Lexhagen, M. & Fuchs, M. (2013): Understanding the Value-In-Use of the Multi-Segment Destination: A Summer Season Case of the Åre Mountain Resort, in Kozak, M. (ed). 5th Advances in Tourism Marketing (ATMC) Conference Marketing Space and Place: Shifting Tourist Flows; Algarve, Portugal, 2-4 Oct. 365-371.

Chekalina, T., Fuchs, M. & Lexhagen, M. (2014): A-Value Creation Perspective on the Customer-based Brand Equity Model for Tourism Destinations – A Case from Sweden, Finnish Journal of Tourism Research, 10(1): 7-23

Fuchs, M., Chekalina, T. & Lexhagen, M. (2011): Destination Brand Equity Modelling and Measurement – A Summer Tourism Case from Sweden, In: Tsiotsou, R. H. & Goldsmith, R.E (eds.), Strategic Marketing in Tourism Services, Emerald Group Publishing Limited, Bingley West Yorkshire, pp: 95-116.

Fuchs, M. & Zanker, M. (2012): Multi-criteria Ratings for Recommender Systems: An Empirical Analysis in the Tourism Domain, In: Huemer, C. & Lop, P (eds.) E-Commerce and Web Technologies, Lecture Notes in Business Information Processing (LNBIP), Springer, Heidelberg, London, 123(3): 100-111.

Fuchs, M., Chekalina, T., Höpken, W., & Lexhagen, M. (2014): Value-Co Creation Modelling for Big Data Analytics – The Destination Management Information System Are, In Budeanu, A., Möckel, M. & Gimothy, S. (eds.). The Value of Tourism, Copenhagen Business School, 2-4 Oct., p. 36-37.

Jannach, D., Zanker, M. & Fuchs, M. (2014): Leveraging multi-criteria customer feedback for satisfaction analysis and improved recommendations. Journal of Information Technology and Tourism, 14 (2): 119-149.

Kronenberg, K., Fuchs, M. & Salman, Kh. (2013): Economic Effects of Advertising – A Swedish Destination Study of International Tourists. paper presented atAdvanced Research Workshop in Tourism Economics, Coimbra, Portugal, June 6-7.

Sidali, K. L., Fuchs, M. & Spiller, A. (2012): The Effect of Electronic Reviews on Consumer Behaviour – An Explorative Study from Agro-Tourism, In: Sigala, M., Gretzel, U. & Vangelis, R. (eds.), Web 2.0 in Travel, Tourism and Hospitality: Theory, Practices and Cases, Ashgate Publishing Ltd., Surrey, 239-253.