Research Project: The Gamification of Tourism – A Future Trend

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The project is to investigate key stakeholders’ motivations and expectations of a future global trend: tourism gamification.

Through focus groups and interviews, the project will explore tourists (users) and other key stakeholders’ (Destination Management Organizations, service providers) motivations and expectations of tourism gamification.


Research Institute

eTourism Lab - Bournemouth University

Funding Institution

Official project number

Status and date of completion