Research Project: SmarTUR - Tourism in smart destinations

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The aim of SMARTUR is to move forward in the study of mobility as a social and technological phenomenon. In line with work carried out in previous projects, this project will coordinate and supplement technological research focused on three areas: Destinations, territory and mobility, identifying main destinations in the Basque Country; Smart Destinations, strengthening the relationship between visitor and destination; Data economy in tourism, studying ways to manage and make more efficient use of data.


- To identify the primary and secondary destinations in the Basque Country, and the relationship between them, according to visitor profile; determine the destinations that have had the greatest impact on visitors and why

- Monitor the digital footprint of visitors on websites of our destinations and social networks.

- Detect the least invasive means of capturing visitor context information in destinations (open spaces)

- Link tourism resource managers for the development of tools that will provide mobile visitors with information about their resources

- Create services to be consumed in mobility

- Monitor data from social networks and from opinions

- Optimize the display of statistical data, social networks and other sources to enable managers and tourism stakeholders for to put them to better use.

- Improve efficiency in the use of data economy in tourism.

- Identify patterns of visitor behaviour, mobility and consumption in destination and patterns in the decision-making process at different stages of a trip

- Study smart destinations

- Generate the basic infrastructure of the smart destination

- Study the relationship of visitors with the area

- Infrastructures aimed at creating context-based services at the smart destination


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