Difference between revisions of "Research Project: Model for perceived online dominant opinion about tourism destinations"

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<div align="right">''[http://wiki.ifitt.org/index.php/E-Tourism_Institutions <- back to eTourism Institutions]''</div>  
<div align="right">''[http://wiki.ifitt.org/index.php/E-Tourism_Institutions <- e-Tourism Institutions]''</div>  
<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <-- back to overview of e-Tourism research areas]''</div>
<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <- e-Tourism Research Areas]''</div>
<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_education <- e-Tourism Education Programs]''</div>

Latest revision as of 10:01, 25 September 2015

<- e-Tourism Institutions
<- e-Tourism Research Areas
<- e-Tourism Education Programs

IFITT eTourismKnowledgeMap LOW-RES 20.jpg


Web 2.0 reputation analyzer for tourism: this project aimed at building a software tool for the supervised analysis of online conversations about tourism destinations. The Web2rism tool is now a business unit managed by Promax Comunication SA, a Swiss company leader in marketing & communication services within global tourism industry.

The project allowed for the development of a theoretical framework to investigate the operationalization in multiple dimensions of opinions expressed online about a tourism destination.



eWord-of-Mouth, reputation in online media, tourism destination reputation, social media, online presence, social media, media effects, media coverage, public opinions

Research Institute

webatelier.net laboratory; Institute for Communication Technologies; Università della Svizzera Italiana

Funding Institution

KTI – Agency for the Promotion of Innovation of the Swiss Confederation

Official project number

Status and date of completion

Completed, 2013