Research Project: Model for perceived online dominant opinion about tourism destinations

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Web 2.0 reputation analyzer for tourism: this project aimed at building a software tool for the supervised analysis of online conversations about tourism destinations. The Web2rism tool is now a business unit managed by Promax Comunication SA, a Swiss company leader in marketing & communication services within global tourism industry.

The project allowed for the development of a theoretical framework to investigate the operationalization in multiple dimensions of opinions expressed online about a tourism destination.


eWord-of-Mouth, reputation in online media, tourism destination reputation, social media, online presence, social media, media effects, media coverage, public opinions

Research Institute laboratory; Institute for Communication Technologies; Università della Svizzera Italiana

Funding Institution

KTI – Agency for the Promotion of Innovation of the Swiss Confederation

Official project number

Status and date of completion

Completed, 2013