Research Project: Evaluating Reservation Facilities: A Study of Travel Web Sites
This study examined hotel reservation services on travel websites. Using a systematic search, 90 travel websites were selected with an equal number of North American-based, European-based, and Asia Pacfic-based websites. These regions represent the areas of the world with the most Internet users. Basedon the developed framework of information quality, the contents of the selected travel websites were evaluated. The empirical results indicated that the travel websites achieved different levels of quality in online information, and that North American-based websites performed significantly better in some attributes.
Online hotel reservations, travel websites, information quality
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Status and date of completion