Difference between revisions of "Research Project: Customer based innovation in tourism (CBIT)"

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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map <- back to IFITT eTourism Knowledge Map]''</div>
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<div align="right">''[http://wiki.ifitt.org/index.php/E-Tourism_Institutions <- e-Tourism Institutions]''</div>  
  
<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <-- back to overview of e-Tourism research areas]''</div> [[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <- e-Tourism Research Areas]''</div>
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_education <- e-Tourism Education Programs]''</div> [[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
  
 
'''Description'''
 
'''Description'''

Latest revision as of 09:54, 25 September 2015

<- e-Tourism Institutions
<- e-Tourism Research Areas
<- e-Tourism Education Programs
IFITT eTourismKnowledgeMap LOW-RES 20.jpg

Description

By the use of business intelligence methods, promising innovation areas at the level of tourism destinations are identified. For this aim, firstly, a concept of a data warehouse-based management information system has been developed and evaluated. Secondly, web-usage and content mining is applied on major destination web-sites to gain new customer-based knowledge. Finally, a new destination brand equity model has been developed and validated.

Keywords

Business Intelligence, Web-Mining, Social Media Monitoring, Brand Equity Modelling

Research Institute

ETOUR

Funding Institution

European Union Structural Funds Objective 2 Programme

Official project number

EU Structural Fund objective 2 project no. 39736, Sweden

Status and date of completion

Completed, 2013