Research Project: Customer based innovation in tourism (CBIT)

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Description

By the use of business intelligence methods, promising innovation areas at the level of tourism destinations are identified. For this aim, firstly, a concept of a data warehouse-based management information system has been developed and evaluated. Secondly, web-usage and content mining is applied on major destination web-sites to gain new customer-based knowledge. Finally, a new destination brand equity model has been developed and validated.

Keywords

Business Intelligence, Web-Mining, Social Media Monitoring, Brand Equity Modelling

Research Institute

ETOUR

Funding Institution

European Union Structural Funds Objective 2 Programme

Official project number

EU Structural Fund objective 2 project no. 39736, Sweden

Status and date of completion

Completed, 2013