Research Area: Web 2.0 and Tourism

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Description of this research area



University of Wollongong


Associate Prof. Ulrike Gretzel

Research projects in this research area

Publications published by this institute characterizing this research area

Gretzel, U., & Fesenmaier, D. (2006). The transformation of consumer behaviour. Faculty of Commerce-Papers, 9-18.

Sigala, M., Christou, E., & Gretzel, U. (Eds.). (2012). Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..

Chung, J. Y., & Buhalis, D. (2008). Web 2.0: A study of online travel community. Information and communication technologies in tourism 2008, 70-81.