Research Area: Web 2.0 and Tourism
Description of this research area
Associate Prof. Ulrike Gretzel
Research projects in this research area
Publications published by this institute characterizing this research area
Gretzel, U., & Fesenmaier, D. (2006). The transformation of consumer behaviour. Faculty of Commerce-Papers, 9-18.
Sigala, M., Christou, E., & Gretzel, U. (Eds.). (2012). Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..
Chung, J. Y., & Buhalis, D. (2008). Web 2.0: A study of online travel community. Information and communication technologies in tourism 2008, 70-81.