Research Area: Social Media & Tourism
Description of this research area
Associate Prof. Ulrike Gretzel
Associate Prof. Iis Tussyadiah
Dr. Zheng Xiang
Research projects in this research area
Publications published by this institute characterizing this research area
Sigala, M., Christou, E., & Gretzel, U. (Eds.). (2012). Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..
Xiang, Z., Gretzel, U., & Fesenmaier, D. R. (2009). Semantic representation of tourism on the Internet. Journal of Travel Research, 47(4), 440-453.
Tussyadiah, I. P. (2012). A concept of location-based social network marketing. Journal of Travel & Tourism Marketing, 29(3), 205-220.
Tussyadiah, I., & Zach, F. (2013). Social media strategy and capacity for consumer co-creation among destination marketing organizations (pp. 242-253). Springer Berlin Heidelberg.