Research Area: Social Media & Tourism

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Description of this research area



Keywords


Institution

University of Wollongong

Virginia Tech

Researchers

Associate Prof. Ulrike Gretzel

Associate Prof. Iis Tussyadiah

Dr. Zheng Xiang

Research projects in this research area


Publications published by this institute characterizing this research area

Sigala, M., Christou, E., & Gretzel, U. (Eds.). (2012). Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd..

Xiang, Z., Gretzel, U., & Fesenmaier, D. R. (2009). Semantic representation of tourism on the Internet. Journal of Travel Research, 47(4), 440-453.

Tussyadiah, I. P. (2012). A concept of location-based social network marketing. Journal of Travel & Tourism Marketing, 29(3), 205-220.

Tussyadiah, I., & Zach, F. (2013). Social media strategy and capacity for consumer co-creation among destination marketing organizations (pp. 242-253). Springer Berlin Heidelberg.