Research Area: Public Relations and the Internet
Description of this research area
Dr. Alex Gibson
Research projects in this research area
Publications published by this institute characterizing this research area
Gibson, A. (2003). Marketing options. The International Hospitality Industry–Structure, Characteristics and Issues.
Gibson, Alex, "International Marketing of Ireland's West tourism region" (2008). Other resources. Paper 1.
Han, D. I., Jung, T., & Gibson, A. (2013). Dublin AR: implementing augmented reality in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 511-523). Springer International Publishing.