Research Area: Digital Marketing Strategies

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Description of this research area



Virginia Tech


Dr. Zheng Xiang

Research projects in this research area

Publications published by this institute characterizing this research area

Zach, F., Gretzel, U., & Xiang, Z. (2010). Innovation in the web marketing programs of American convention and visitor bureaus. Information Technology & Tourism, 12(1), 47-63.

Zach, F., Xiang, Z., & Fesenmaier, D. R. (2007). An assessment of innovation in web marketing: Investigating American convention and visitors bureaus. Information and Communication Technologies in Tourism 2007, 365-376.