Difference between revisions of "Research Area: Digital Marketing Strategies"

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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map <- back to IFITT eTourism Knowledge Map]''</div>
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<div align="right">''[http://wiki.ifitt.org/index.php/E-Tourism_Institutions <- e-Tourism Institutions]''</div>  
  
<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <-- back to overview of e-Tourism research areas]''</div>[[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <- e-Tourism Research Areas]''</div>
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_education <- e-Tourism Education Programs]''</div>[[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
  
 
'''Description of this research area'''
 
'''Description of this research area'''

Latest revision as of 09:45, 25 September 2015

<- e-Tourism Institutions
<- e-Tourism Research Areas
<- e-Tourism Education Programs
IFITT eTourismKnowledgeMap LOW-RES 20.jpg

Description of this research area



Keywords


Institution

Virginia Tech

Researchers

Dr. Zheng Xiang

Research projects in this research area


Publications published by this institute characterizing this research area

Zach, F., Gretzel, U., & Xiang, Z. (2010). Innovation in the web marketing programs of American convention and visitor bureaus. Information Technology & Tourism, 12(1), 47-63.

Zach, F., Xiang, Z., & Fesenmaier, D. R. (2007). An assessment of innovation in web marketing: Investigating American convention and visitors bureaus. Information and Communication Technologies in Tourism 2007, 365-376.