Difference between revisions of "Research Area: Digital Marketing Strategies"
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| − | <div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <-- | + | <div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <- e-Tourism Research Areas]''</div> |
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| + | <div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_education <- e-Tourism Education Programs]''</div>[[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]] | ||
'''Description of this research area''' | '''Description of this research area''' | ||
Latest revision as of 09:45, 25 September 2015
Description of this research area
Keywords
Institution
Researchers
Dr. Zheng Xiang
Research projects in this research area
Publications published by this institute characterizing this research area
Zach, F., Gretzel, U., & Xiang, Z. (2010). Innovation in the web marketing programs of American convention and visitor bureaus. Information Technology & Tourism, 12(1), 47-63.
Zach, F., Xiang, Z., & Fesenmaier, D. R. (2007). An assessment of innovation in web marketing: Investigating American convention and visitors bureaus. Information and Communication Technologies in Tourism 2007, 365-376.
