Research Area: Digital Marketing Strategies

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Description of this research area

Keywords

Institution

Virginia Tech

Researchers

Dr. Zheng Xiang

Research projects in this research area

Publications published by this institute characterizing this research area

Zach, F., Gretzel, U., & Xiang, Z. (2010). Innovation in the web marketing programs of American convention and visitor bureaus. Information Technology & Tourism, 12(1), 47-63.

Zach, F., Xiang, Z., & Fesenmaier, D. R. (2007). An assessment of innovation in web marketing: Investigating American convention and visitors bureaus. Information and Communication Technologies in Tourism 2007, 365-376.