Difference between revisions of "Research Area: Augmented reality and gamification"

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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <-- back to overview of e-Tourism research areas]''</div>[[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <- e-Tourism Research Areas]''</div>
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_education <- e-Tourism Education Programs]''</div>[[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
  
 
'''Description of this research area'''
 
'''Description of this research area'''

Latest revision as of 09:44, 25 September 2015

<- e-Tourism Institutions
<- e-Tourism Research Areas
<- e-Tourism Education Programs
IFITT eTourismKnowledgeMap LOW-RES 20.jpg

Description of this research area

Gamification uses gaming mechanism in a non-traditional gaming context. Its potential impact to generate brand awareness and encourage consumer engagement makes it popular in many businesses including tourism. According to WTM Report (2011), gamification is a major trend for the coming years in tourism. It represents a new industry frontier which this project will pioneer.


Keywords


Institution

eTourism Lab - Bournemouth University


Researchers

Prof. Dr. Dimitrios Buhalis

Dr. Feifei Xu

Dr. Feng Tian

MA Jessika Weber


Research projects in this research area

The Gamification of Tourism – A Future Trend


Publications published by this institute characterizing this research area

Xu, F., Weber, J., & Buhalis, D. (2013). Gamification in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 525-537). Springer International Publishing.

Xu, F., Tian, F., Buhalis, D., & Weber, J. (2013, September). Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players. In VS-GAMES (pp. 1-8).