Research Area: Augmented reality and gamification
Description of this research area
Gamification uses gaming mechanism in a non-traditional gaming context. Its potential impact to generate brand awareness and encourage consumer engagement makes it popular in many businesses including tourism. According to WTM Report (2011), gamification is a major trend for the coming years in tourism. It represents a new industry frontier which this project will pioneer.
Keywords
Institution
eTourism Lab - Bournemouth University
Researchers
Dr. Feng Tian
MA Jessika Weber
Research projects in this research area
The Gamification of Tourism – A Future Trend
Publications published by this institute characterizing this research area
Xu, F., Weber, J., & Buhalis, D. (2013). Gamification in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 525-537). Springer International Publishing.
Xu, F., Tian, F., Buhalis, D., & Weber, J. (2013, September). Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players. In VS-GAMES (pp. 1-8).
