Research Area: Augmented reality and gamification
Description of this research area
Gamification uses gaming mechanism in a non-traditional gaming context. Its potential impact to generate brand awareness and encourage consumer engagement makes it popular in many businesses including tourism. According to WTM Report (2011), gamification is a major trend for the coming years in tourism. It represents a new industry frontier which this project will pioneer.
Dr. Feng Tian
MA Jessika Weber
Research projects in this research area
Publications published by this institute characterizing this research area
Xu, F., Weber, J., & Buhalis, D. (2013). Gamification in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 525-537). Springer International Publishing.
Xu, F., Tian, F., Buhalis, D., & Weber, J. (2013, September). Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players. In VS-GAMES (pp. 1-8).