Management Information System TourMIS

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TourMIS is the acronym for Tourism Marketing Information System, developed by Prof. Karl Wöber and his team from MODUL University Vienna. It has been introduced in the mid 1990’s when he was working at the Vienna University of Economics and Business and moved to the new campus of MODUL University in 2007. TourMIS ( is an information and decision support web portal for tourism SMEs/ managers, consultants, media, and students. It provides access to tourism statistics, allows comparisons of key performance indicators of tourism destinations, and is the platform for exchanging data, information and knowledge of professional networks in tourism. TourMIS is categorized as a Management Information System, or Decision Support System, respectively [1].

Since the beginning, TourMIS has been supported and funded by the Austrian National Tourist Office and, since a couple of years, also by the European Travel Commission (i.e. the association for national destination marketing organisations in Europe), and European Cities Marketing (i.e. the association of European city tourism boards).


Arrival numbers, overnight stays, occupancy rates and capacities of a specific destination are transmitted directly into the system by the respective market research specialists in Destination Marketing Organisation (DMO). A plausibility check is undertaken automatically by appropriate filter and comparison methods. A member of the TourMIS team at the MODUL University Vienna examines suspicious results with the respective data supplier. Usually, the results are compared on a yearly basis. However, if destinations provide the data on a monthly basis, up-to-date trend analyses are automatically provided by the system. Beside global results, also numbers of guests from more than 50 source markets are compared and benchmarked. In this case, the user can individually choose and select the destinations, which he likes to compare. The usage of the data is mostly free of charge.

The further development of the system through improvements of the software and possibilities for inquiries is taken place at the department of Tourism and Service Management at MODUL University Vienna, and is still supervised by Prof. Karl Wöber, the president of this private university.


In 2009, the Modul University Vienna and the Austrian National Tourist Office has been rewarded by the United Nations World Tourism Organization (UNWTO) with the Ulysses-Price, for the development and provision of TourMIS [2].

In 2012, TourMIS, which is available in English and German, has recorded around 19,000 registered users and 200,000 inquiries. 180 destination managers are authorized for entering their statistics in TourMIS. The possibility to share tourism statistics online leads to constructive discussions and ongoing improvements of definitions and the method of inquiry.

Development of the project

In order to implement planning tools and instruments in tourism, comparative data is needed. Therefore, major goals of TourMIS are the collection and comparison of arrival numbers and overnight stays of tourism relevant regions and cities. Data on arrival numbers and overnight stays at a specific destination are directly transmitted into the system by the responsible DMO. A plausibility check is undertaken automatically by appropriate filter and comparison methods. Suspicious results are identified and corrected by the members’ themselves, or reported to the TourMIS team at MODUL University. As a result, authorized market research specialists of local and national tourism organizations regularly share their data via TourMIS.

Hence, TourMIS offers information regarding current trends in tourism and consists of, among others, Europe’s most comprehensive and regularly maintained statistics for city tourism [3]. Based on this data, market research reports are automatically generated and available for all registered members free of charge.

The collection of international tourism statistics, which lead to the development of TourMIS later on, commenced in 1984, when Prof. Josef Mazanec developed a budget allocation model for tourism organizations at the Vienna University of Economics and Business (WU Vienna). From the beginning, the project was supported and funded by the Austrian National Tourist Office. It started with the development of a data base in the scientific data processing centre in Vienna, and was only available for decision makers of the Austrian National Tourist Office and scientists of the WU Vienna.

In 1990, the data was transferred on personal computers, and the circle of users was extended for all tourism organizations in Austria. They received the results on floppy-disks on a monthly basis. With the evolvement of the Internet and a major system cutover, a European wide system has been established in 1998, which since then is used by the European Travel Commission (i.e. the association for national destination marketing organisations in Europe), and the European Cities Marketing (i.e. the association of European city tourism boards)

In 2001, the collection of visitor numbers at European tourist attractions has been added. In 2007, new methods have been presented, which support managerial staff with the measurement and comparison of seasonal demand fluctuations at their destination. In 2010, the TourMIS system has been extended with a hybrid estimation model, in order to forecast existing tourism time-series data. In 2012, a BCG-Matrix-Model has been implemented, for the analysis of market volume-, market share- and guest mix changes of tourism destinations.

Within regular workshops, experts from all over the Europe develop, discuss and test new data- and analysis models, respectively.

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Fig.1: TourMIS-Graph showing Chinese overnight stays in Berlin

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Fig. 2: TourMIS-Graph showing changes in source markets in Vienna



[1] Karl W. Wöber: Information supply in tourism management by marketing decision support systems, in: Journal Tourism Management, 2003, Issue 24, No. 3, pg. 241 ff.

[2] Announcement of the award ceremony on the MU website, 28. May 2009

[3] ECM Benchmarking Report, 8th edition: Figures from 115 European Cities, European Cities Marketing, Dijon 2012, accessed: 26. December 2012