Development of a maturity model eTcoMM (eTourism Communication Maturity Model)

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<- e-Tourism Institutions
<- e-Tourism Research Areas
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Description

Development of a maturity model, named eTcoMM (eTourism Communication Maturity Model) dedicated to assess the online communication management preparation of a DMO on five online related operational areas corresponding to: staff training, search engines management, web promotion through back-links, website usages analysis, and electronic Word-of-Mouth analysis. The model has been tested through Swiss, American, Polish, and Italian national surveys on Web Marketing / Social Media adoption and maturity.

Keywords

web marketing maturity, web marketing adoption, social media, DMOs

Research Institute

webatelier.net laboratory; Institute for Communication Technologies; Università della Svizzera Italiana

Funding Institution


Official project number


Status and date of completion

Completed, 2013