Difference between revisions of "Development of a maturity model eTcoMM (eTourism Communication Maturity Model)"

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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map <- back to IFITT eTourism Knowledge Map]''</div>
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<div align="right">''[http://wiki.ifitt.org/index.php/E-Tourism_Institutions <- e-Tourism Institutions]''</div>  
  
<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <-- back to overview of e-Tourism research areas]''</div> [[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_research <- e-Tourism Research Areas]''</div>
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<div align="right">''[http://wiki.ifitt.org/index.php/E-tourism_education <- e-Tourism Education Programs]''</div>[[File:IFITT_eTourismKnowledgeMap_LOW-RES_20.jpg|link=http://wiki.ifitt.org/index.php/E-tourism_Knowledge_Map]]
  
 
'''Description'''
 
'''Description'''

Latest revision as of 10:00, 25 September 2015

<- e-Tourism Institutions
<- e-Tourism Research Areas
<- e-Tourism Education Programs
IFITT eTourismKnowledgeMap LOW-RES 20.jpg

Description

Development of a maturity model, named eTcoMM (eTourism Communication Maturity Model) dedicated to assess the online communication management preparation of a DMO on five online related operational areas corresponding to: staff training, search engines management, web promotion through back-links, website usages analysis, and electronic Word-of-Mouth analysis. The model has been tested through Swiss, American, Polish, and Italian national surveys on Web Marketing / Social Media adoption and maturity.

Keywords

web marketing maturity, web marketing adoption, social media, DMOs

Research Institute

webatelier.net laboratory; Institute for Communication Technologies; Università della Svizzera Italiana

Funding Institution


Official project number


Status and date of completion

Completed, 2013