E-tourism education

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Here you find an overview of e-Tourism education, currently offered by universities and institutions

Education in the field of e-Tourism

Course Name Keywords Institution Program level ECTS Year of course start No. of average students Lecturers Syllabus & Course Schedule Lecture Materials* References, published by this institution for readings in this course
Advanced Destination Development Knowledge destination framework, business intelligence, destination management information system (DMIS), DMIS prototype ETOUR Master 15 2008 20 Prof. Dr. Matthias Fuchs Syllabus

Course schedule

Currently only available for Ifitt members in the Ifitt Intronetworks

Click here to access the reference list for this course
Advances in tourism management e-tourism marktet, structural changes, mobile tourism, social media, online auctions, e-tourism trends ETOUR PhD 7.5 2011 12 Prof. Dr. Matthias Fuchs

Dr. Maria Lexhagen

Syllabus

Course schedule

Currently only available for Ifitt members in the Ifitt Intronetworks

Click here to access the reference list for this course
Applied Social Network Analysis Modul University Vienna Master Dr. Dimitris Christopoulos Syllabus
Business Intelligence business intelligence, data warehousing, reporting, OLAP University of Applied Science Ravensburg-Weingarten Bachelor 5 2012 25 Prof. Dr. Wolfram Höpken Syllabus Click here to access the reference list for this course
Business Intelligence and Web Data Mining data mining, web data mining, text mining University of Applied Science Ravensburg-Weingarten Master 5 2009 20 Prof. Dr. Wolfram Höpken Syllabus Click here to access the reference list for this course
Consumer Behaviour, Marketing and Technology in Hospitality marketing mix, segmentation and positioning,international marketing, digital marketing, contemporary hospitality Sheffield Hallam University Master 15 Dr. Stella Kladou

Dr. Alisha Ali

Parag Tawade

Syllabus Click here to access the reference list for this course
Customers, Marketing Communication & Social Media Evaluate a marketing communications approach. This unit aims to develop further an appreciation of marketing communications and how they are employed in influencing consumer and corporate purchases and to examine critically integration of communication plans with reference to selling hospitality and tourism products in an international market. The unit also provides an evaluative basis for the assessment of the effectiveness of various marketing communication plans. eTourism Lab - Bournemouth University - School of Tourism Bachelor (Hons) 10 Syllabus

Course content

Designing Tourism Experiences Modul University Vienna Master Prof. Dr. Daniel Fesenmaier Syllabus
Destination Management Systems Hospitality and Tourism destinations promote themselves by developing dynamic inviting websites. Destination management strategies must embrace ICT (Information Communication Technologies). By critically examining different Destination Management Systems, students will learn what makes a successful site now that the Internet is a major distribution tool. Students will be guided to use the Internet to compare different Destination websites and they will learn how Search Engine Optimization can increase the traffic to their website. Ryerson University - Ted Rogers School of Management Bachelor 2011 Norman'Shaw Syllabus
Developing e-Business ESSEC Master Prof. Dr. Peter O'Connor Syllabus
Digital Marketing Develop a sound understand of marketing principles which will underpin digital marketing. The aim of this Unit is to provide the students with both the practical and theoretical knowledge that will enable the students to implement and critically evaluate digital marketing. eTourism Lab - Bournemouth University - School of Tourism Bachelor (Hons) 10 Syllabus

Course content

Digital Tourism Marketing Develop a global and strategic vision of the emanagement and emarketing applied in tourism. Use the competences for emarketing and apply them in selling tourism services. Lead projects and business initiatives, in e-Tourism fields. CETT - Universitat de Barcelona Master 60 2000 30 Prof. Dr. Oriol Miralbell Syllabus
E-Business To analyse and evaluate the implications of changing information communication technology in terms of how such technology might affect / has affected the nature of the service sector and the opportunities and threats such technology presents to consumers, businesses and public sector organisations. eTourism Lab - Bournemouth University - School of Tourism Bachelor (Hons) 10 Syllabus

Course content

E-Business Entrepreneurship ESSEC Master Prof. Dr. Peter O'Connor Syllabus
E-Business in Asia ESSEC Master Prof. Dr. Peter O'Connor Syllabus
E-Marketing The aim of this module is to familiarize students with basic concepts of e-business in tourism and provide them with an analytical framework for the service-sector and tourism companies. The students should be able to distinguish and explain IT-supported business processes in tourism management and marketing. HS Kempten Bachelor 2 Prof. Dr. Markus Landvogt Syllabus Click here to access the reference list for this course
E-Marketing and Social Media Marketing IMTE Bachelor 2 Associate Prof. Iis Tussyadiah Syllabus
E-Tourism E-Tourism Application Domains, Information & Communication Technologies for Tourism, Integrated E-Strategy Development IMC University of Applied Sciences Krems Master Prof. Dr. Christian Maurer Syllabus
E-Tourism Global Understanding of New Media, R Social Networks & Service Industry, R Economic & Social Consequences, R Media Consumer Adoption IMTE Master 2 FH Prof. Dr. Roman Egger Syllabus
E-Tourism This unit aims to explore the strategic and operational use of information technology in the tourism, travel and hospitality industries for both destinations and organisations. It examines the contribution of technology to strategic competitive advantage from a marketing perspective and explores the range of available technologies. It also explains how they can contribute to the operations and competitiveness of organisations. eTourism Lab - Bournemouth University - School of Tourism Master 10 Syllabus

Course content

E-Tourism HES-SO Valais-Wallis - Institute of Tourism Bachelor Prof. Dr. Roland Schegg

Prof. Dr. Miriam Scaglione

Syllabus
E-Tourism Social networks, User generated content, Online evaluation techniques, Social media in destination marketing and the challenge of SMTEs, Mobile technologies, Online communication, ICT and Hospitality, Searching the net & Search engine optimisation (SEO), Augmented and Virtual Reality University of Sunderland Bachelor 20 Nicole Mitsche Syllabus
E-Tourism: Applying Technology to Tourism Management and Sales Strategic planning of IS in Tourism business and tourist destination; Project management and System development methodologies; Modeling and designing IS; Integrating IS in business processes; System integration in business marketing; Use of IS for Destination Business intelligence; Data analysis and geographical analysis; Knowing the rules on trade and electronic payment; Emarketing tools and emarketing agents; Distinguish the different types of online sales; Acquire skills for successful application of ICT in tourism; Ability to understand and apply the legal and environmental dimensions of corporate or institutional actions the field of tourism; Carry out activities to the applicability of the theoretical, methodological and technological knowledge acquired during training, teamwork and developing the skills of a professional profile of studies; Know the methods and techniques for the design, implementation, presentation and defense of a master work order in the field of new technologies applied to eTourism University of Malaga Master 60 2015 Dr. Carlos Rossi Jiménez

Dr. Antonio Guevara Plaza

Syllabus
E-Tourism: digital distribution and e-marketing ETOUR - The European Tourism Research Institute Bachelor 15 2016 15 Prof. Dr. Matthias Fuchs

Dr. Maria Lexhagen

Dr. Tatiana Chekalina

Syllabus Click here to access the reference list for this course
E-Tourism - modern IT applications in Tourism ICT in tourism, mobile services, online auctions, semantic web, social media, recommender systems University of Applied Science Ravensburg-Weingarten Bachelor 3 2008 Prof. Dr. Wolfram Höpken Syllabus Click here to access the reference list for this course
E-Tourism Technology Lab webatelier.net laboratory; Institute for Communication Technologies; Università della Svizzera Italiana Master 3 2011 25 Dr. Elena Marchiori (Course director) Syllabus
Global Marketing Modul University Vienna Master Dr. Astrid Dickinger Syllabus
Hospitality and Tourism Technology and Innovation HongKong Polytechnic University Master 3 Prof. Dr. Rob Law Syllabus
Hospitality Information Systems The Hospitality Industry employs technology and computerized management systems in many different areas, to manage the customer experience and the administration of the organization. In this course, students will gain an understanding of this technology and these management systems and how they are selected and deployed. Students will be guided to use the Internet to evaluate vendors of Hospitality systems. Ryerson University - Ted Rogers School of Management Bachelor 2011 Norman Shaw Syllabus Click here to access the reference list for this course
Hospitality Information Systems Information and communication technologies have emerged as key platforms to facilitate operations, commerce and communication on a global basis. In the hospitality and tourism industry, the importance of information technology systems has increased tremendously in the past few years – and this trend will certainly continue. The integration of technology systems into the operation, marketing and management efforts of hospitality and tourism organizations is an important key to success. This integration requires that technology and the overall organizational mission/goals are coordinated to achieve the desired effectiveness. This course is designed to cover topics related to information system applications in the hospitality industry. University of South Florida Sarasota-Manatee Bachelor Dr. Katerina Berezina Syllabus Lecture Material - Web-based property management system Click here to access the reference list for this course
Hospitality Resources & Revenue Management In an increasingly technological world, where much business is undertaken electronically, a basic understanding of the various elements of e-commerce, as they apply to the hospitality industry, is essential. The aim of this unit is to provide an analysis of facilities management and apply its concepts in the context of hotel, catering and hospitality management. eTourism Lab - Bournemouth University - School of Tourism Bachelor (Hons) 10 Syllabus

Course content

ICT & Tourism Management The tourism system is complex, and constantly develops, changes and reconfigures people’s relationship with places, destinations and the range of private and public organisations including hospitality, catering, attractions, transport involved in the delivery of the tourism product. Technology, and developments in Information and Communication Technology (ICT) are seen as crucial in supporting tourism growth at local, national and international level, instigating innovative responses to global competition for tourist attraction. This module aims to develop a comprehensive understanding of e-tourism as driver of changes in the industry, and to assess how technology and ICT has redefined traditional tourism processes and all of the relationships in the tourism value chains to maximise organisations’ effectiveness and efficiency. University of Derby - College of Business Bachelor (Hons) 2015 Lisa Wakefield Syllabus
Information and Communication Technology Modul University Vienna Master Dr. Tim Lammarsch Syllabus
Information Management in Tourism In tourism, information has to be managed both on the supply side as well as on the demand side. The management of information runs through the entire distribution chain from tourism service providers to intermediaries and further to tourists and travellers. The management of information is inseparable from the development of information and communication technologies. Technological innovations lead to ever-changing innovations for information management in tourism and therefore for tourism. HS Kempten Bachelor 2 Prof. Dr. Markus Landvogt Syllabus Click here to access the reference list for this course
Information Search and Retrieval Free University of Bozen Bachelor 8 Prof. Dr. Francesco Ricci Syllabus
Information Systems for Tourism Industry Those who have technology application skills have the potential for leveraging time, resource capabilities, and information to gain competitive advantage. This course is designed to cover topics related to information system applications in the hospitality and tourism industry. Bosphorus University Bachelor 4 Prof. Dr. Gurel Cetin

Dr. Stella Kladou

Syllabus 2015

Syllabus 2016

Click here to access the reference list for this course
Innovative ICT applications and business intelligence in tourism Innovative ICT applications in tourism, ICT usage in tourism, trends, busines intelligence, data mining ETOUR PhD 7.5 2014 8 Prof. Dr. Wolfram Höpken (Guest Professor)


Prof. Dr. Matthias Fuchs

Syllabus Currently only available for Ifitt members in the Ifitt Intronetworks Click here to access the reference list for this course
Innovation Management Modul University Vienna Master Dr. Ursula Loisch

Dr. Paul Martin Frenz

Syllabus
Linguistic mediation, tourism and culture University of Trento Bachelor 12 2009 Prof. Dr. Luisa Mich Syllabus
Marketing in Hospitality and Tourism University of Florida Master 2 Dr. Kaplanidou Syllabus
Media, Tourism & Leisure This unit aims to develop appreciation of the relevance and applications of a critical understanding of media practices and discourses to the field of leisure and tourism. eTourism Lab - Bournemouth University - School of Tourism Bachelor (Hons) 10 Syllabus

Course content

Mobile Communication & Mobile Marketing Design and critically evaluate innovative mobile applications that enhance the effectiveness of a marketing communication campaign. This unit aims at providing the students with the necessary theory and tools for understanding, designing and evaluating mobile communication and mobile marketing initiatives in the experience-based industries. Mobile platforms, delivering effective highly localized and contextual content, are no longer an option but a requirement for successful marketing campaigns. The unit will help the students to critically handle mobile marketing and mobile communication projects. eTourism Lab - Bournemouth University - School of Tourism Master 10 Syllabus

Course content

New Media for Tourism Communication new media, tourism communication, eTourism, online promotion webatelier.net laboratory; Institute for Communication Technologies; Università della Svizzera Italiana Master 4.5 2006 25 Prof. Dr. Lorenzo Cantoni (Course director)

Dr. Nadzeya Kalbaska (Course director)

Syllabus Click here to access the reference list for this course
Principles of Consumer Behavior in Tourism Modul University Vienna Master Dr. Martin Lohmann Syllabus
Recommender Systems and Information Retrieval Basic information retrieval, Web search and indexing concepts; Recommender systems in E-commerce and real-world applications; Collaborative filtering, Content-based, Knowledge-based and Hybrid recommendation approaches; Explanations in recommender systems; Evaluating recommender systems; Case study in recommender systems and information retrieval; Recommender systems and the next-generation Web; Recommendations in ubiquitous and context-aware environments; Group recommender systems Free University of Bozen Bachelor 8 Dr. Mouzhi Ge Syllabus
Retail Marketing and Digital Communication The aim of this unit is to develop a critical understanding of the current market environment for retailers in relation to their marketing and communication strategies, including traditional and digital communication methods. This unit will introduce a range of marketing concepts, discuss the key parts of the marketing planning process (i.e. analysis, planning, implementation, and control), and review the effectiveness of various traditional and digital communication tools that retailers use. eTourism Lab - Bournemouth University - School of Tourism Master 10 Syllabus

Course content

Revenue Management Revenue Management subsumes successful analytical methods to increase revenue by optimal use of existing capacities using integrated information systems for price and capacity control. HS Kempten Bachelor 4 Prof. Dr. Markus Landvogt Syllabus Click here to access the reference list for this course
Social Media Intelligence and Stakeholder Engagement Modul University Vienna Master Prof. Dr. Arno Scharl Syllabus
Social Media Marketing Washington State University, Vancouver Bachelor Associate Prof. Iis Tussyadiah
Strategic Marketing for Destination Marketing Organizations Modul University Vienna Master Dr. Jürgen Gnoth Syllabus
Sustainability Management and Tourism University of Trento Magister 120 2007 Prof. Mariangela Franch Syllabus

Course content

Sustainable Tourism and ICTs The Master of Sustainable Tourism and ICT is divided into three main areas: the application of advanced knowledge in sustainability, the specialized use of ICT (information and communications technology) and a perspective of inclusion and governance in development and management organizations and tourist activity, offering training of professionals able to become true agents of change for the tourism sector with a clear commitment to accountability. Open University of Catalonia Master 60 2015 30 Dr. Soledad Morales Syllabus
Tourism e-Marketing Dublin Institute of Technology Bachelor Syllabus
Tourism Marketing Information Systems Design Modul University Vienna Master Prof. Dr. Karl Wöber Syllabus
Tourism Marketing Intelligence Modul University Vienna Master Josef Mazanec Syllabus
Tourism Operations Management The changing patterns of distribution will be explored including the impact of e commerce, independent sales and dynamic packaging on sales, distribution, marketing and financial performance. The aim of the unit is to develop awareness of the principles of tour operations, identifying the main tour operators and distinguishing between the main types of tour operator. the students will also analyse in detail the retail sector of the travel industry and understand the organisation and ownership of the industry and demonstrate a good understanding horizontal and vertical integration. eTourism Lab - Bournemouth University - School of Tourism Bachelor (Hons) 10 Syllabus

Course content

Trends and Issues in Global Tourism HongKong Polytechnic University Master 3 Syllabus
Trends in Leisure Studies University of Florida Master Dr. Heather Gibson Syllabus
* Accessible only for IFITT members